In this evolving landscape, we at NGL Collective practice a refreshed approach to connecting advertisers with New Generation Latinos (NGLs). Our multi-pronged “in-language, in-culture and in-context” approach helps our advertiser partners reach different segments of the Latinx audience through VIDEO in all the ways and places it can be consumed. Be it desktop, mobile, social, OTT or linear TV, we have a video solution to reach the broadest Latinx spectrum.
New Generation Latinos (NGLs)
Today’s Latinx audience is an ever-evolving massive sector of the U.S. population that is 55 million strong and showing no signs of slowing down. Once fueled primarily by immigration, it’s U.S.-born Latinx who are now driving the majority of growth. Combined with foreign-born Latinx who have lived in the U.S. for decades and those who are recent arrivals, the Latinx experience in America spans a wider spectrum of language preferences, generations, and cultural skews than ever before. Here at NGL Collective, we refer to today’s U.S. Hispanic audience as “New Generation Latinx,” or NGLs
Exclusive high-impact third party-verified Latino video inventory across premium outlets. Platform spans desktop, mobile, social, OTT and linear TV, accessible directly or programmatically.
Award-winning branded entertainment programs created and produced by our in-house team featuring A-list celebrity and influencer talent. Turn-key digital distribution leveraging NGLs proprietary video platform.
New Generation Latinos have been central to my personal and professional life for over 20 years. In 2001 I created one of the first Latino social networking communities, iCaramba.com. I continued my work in the space over the next 5 years launching LatCom Communications and growing it into a leading 360 media and entertainment company helping Fortune 500’s reach New Generation Latinos through live events, magazines, digital and original content. In 2006, I sold LatCom to Batanga Media (now VIX).
Concurrently, I founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences (including the first ever TEDx Latino event) and fielding innovative research studies focused on the NGL audience.
Being the father of two New Generation Latino sons has only deepened my connection to NGL's mission of refreshing the narrative in the Latino media and entertainment space, while shining a positive light on our community.
I've been an entrepreneur for the last 15 years, the last 7 of which I've spent working in the U.S. Hispanic market. I've always had a passion for working with media outlets that leverage innovative approaches and technology to create platforms that help to elevate the voice of under-represented communities. The Hispanic market is a complex market consisting of so many different stories that deserve to be told. At NGL Collective we pride ourselves in helping to weave advertising partners into the telling of those stories in authentic ways that celebrate this multi-faceted market. It's important to acknowledge the ways in which the Hispanic experience in the U.S. is a diverse one, and that for brands to reach this audience effectively, they cannot look for a one-size-fits-all approach. This is why it’s important that a company like NGL Collective exists. We help brands develop a multi-pronged marketing strategy that navigates the nuances of the Hispanic market and reaches their target audience effectively in all the places and all the ways they are consuming video.
I've spent more than 15 years as a director and producer in the U.S. Hispanic, urban, and youth markets. As an award-winning documentary filmmaker, music video veteran, and episodic TV director, I've been at the helm of 100+ hours of content, including television shows, commercial work, and digital content. My content on YouTube alone has reached over 750 million views. Working in Hispanic media allows me to bring my own cultural experiences and nuances to content that I love to create. For me, each new project represents an exciting challenge on how to reach the Latino market in a more effective and innovative way. Today’s consumers and viewers are savvier and more diverse than ever. NGL Collective has made it our mission to never stop innovating—by creating content and media solutions that resonate with audiences everywhere. Our team's passion, sensibility, and experience has prepared us well for the latest evolution in Hispanic and multicultural media. We live and breathe the New Generation Latino experience. For us, it’s not about the latest catchphrase or industry jargon—it’s about authenticity and capturing the cultural experience of what it means to be a Latino in today’s world.
Multi-faceted performer and Emmy Award winner John Leguizamo’s notable career defies categorization. Possessing boundless energy and creativity, Leguizamo’s work spans the genres of film, theatre, television, literature and beyond.
As writer and performer, Leguizamo created the Off-Broadway sensation Mambo Mouth, in which he portrayed seven different characters (Obie, Outer Critics Circle, Vanguardia Awards). His second one-man show Spic-O-Ramaenjoyed extended sold-out runs in Chicago and New York (Dramatists’ Guild Hull-Warriner Award for Best American Play, Lucille Lortel Outstanding Achievement Award for Best Broadway Performance, Drama Desk Award for Best Solo Performance). His third solo show Freak completed a successful run on Broadway in 1998. A special presentation of Freak, directed by Spike Lee, aired on HBO (Emmy Award for Outstanding Performance in a Variety or Music Program and nomination for Outstanding Variety, Music or Comedy Special). In Fall 2001 Leguizamo returned to Broadway with Sexaholix…a Love Story, directed by Peter Askin (Outer Critics Circle Award nomination for “Outstanding Solo Performance” and Tony Award nomination for Best Special Theatrical Performance). Sexaholixaired as an HBO Special in Spring 2002 and toured widely. Other stage credits: A Midsummer Night’s Dream and La Puta Vida at the New York Shakespeare Festival and Parting Gestures at INTAR. Presently, Leguizamo delights younger fans as the voice of Syd in each of the Ice Age movies.
He has been seen in countless films including Love in the Time of Cholera opposite Javier Bardem and Benjamin Bratt, The Happening opposite Mark Wahlberg, Righteous Kill opposite Robert Deniro and Al Pacino, The Babysittersopposite Cynthia Nixon and The Take opposite Rosie Perez as well as Miracle at St. Anna, Land of the Dead, The Groomsmen, Lies & Alibis, Assault on Precinct 13, Sueno, Spin, Moulin Rouge, Summer of Sam, King of the Jungle, Spawn, William Shakespeare’s Romeo + Juliet, Dr. Doolittle, Carlito’s Way and Casualties of War.
John recently returned to Broadway with his latest one-man show Latin History For Morons, inspired by the near total absence of Latinos in his son’s American history class. In LHFM John embarks on a frenzied search to find a Latin hero for his son’s school project.
NGL Collective is John’s second venture in partnership with CEO, David Chitel. Their first company, iCaramba.com (later LatCom Communications) was sold to Batanga Media in 2006.
I am a 20+ year media industry veteran who has led sales teams at top Hispanic media companies, most recently NBC Universal. I consider myself a thought leader and entrepreneur who has spent much of my time establishing the value and definition of the U.S. Hispanic bicultural and modern Latino audience, including the launch of Mun2, one of the first English language TV networks for this audience. NGL Collective plays an important part in providing access to the Hispanic marketplace in ways that the traditional media companies don’t. NGL’s approach to the market is unique in that we use many outlets to reach the fragmented Latinx market, instead of fighting upstream to draw those millions to one particular digital location. And when we add our targeting and data capabilities, advertisers hit the mark with very little waste.
I'm a 12-year U.S. Hispanic media veteran with tremendous sales leadership skills having worked at Terra, Vix (Batanga), and now NGL Collective. I started my digital media career with Ziff-Davis before finding a home in the Hispanic media world when I started at Terra. I love working in Hispanic media because it connects me to so many corners of the world, one person at a time. The world needs NGL Collective because we understand there is no one-size-fits-all solution to U.S. Latino video marketing. Helping brands connect with our Latino audience in different ways is what we specialize in. This is a plus for both brands and consumers whose lives improve because of those brands.
As a nearly 30-year media executive, I’ve had the pleasure of working in print, radio, local/national spot/network television, digital/mobile and social at companies such as Univision, Telemundo, Azteca and CBS. I also teach about media as an adjunct at New York and Fordham Universities, as well as to corporate clients such as NBCU and Sony. I enjoy working in U.S. Latinx media because of the warmth of the people. I’m drawn to bringing focus into a historically underrepresented segment of the market, as well as the opportunity to work in a bilingual environment. NGL Collective welcomes change—that’s what makes us different from other companies in the space. We’re not afraid to be early adopters. NGL exists in order to tug at the U.S. Hispanic advertising and media industries, pulling them forward into cutting-edge digital practices.
I have over 20 years experience in media, 8 of which have been with leading Hispanic publishers. I consider myself a thought leader on issues related to digital and social media. The world of Hispanic media is enjoyable to me as it provides a close knit advertising community and less cluttered space than the general market. No other Hispanic media company can offer the range of solutions in the way we do – from custom video with multiple distribution points to programmatic media on digital and TV. We have solutions for any brand looking to target this multifaceted demographic. It feels good to be a part of NGL Collective, a place that is committed to representing a diverse group of Latinos here in the US. Because NGLC isn’t affiliated with a broadcasting company or publisher, we have the freedom to be in every sandbox – so come play with us!
I'm a 10-year content producer in the U.S. Hispanic market, with a focus on branded content and documentary work. I love the vibrant energy and forward movement in Hispanic media, especially now in this time of evolving technology. The market has evolved too. There’s an opportunity to create authentic and refreshing content for an audience that’s savvier and more diverse than ever before. We’re in a time of exciting change for American culture. At NGL Collective, it’s our mission to ensure that the Latino media and entertainment narrative is keeping up with that change. Our team brings unique insights, pioneering experience, and a refreshing approach to reaching today’s New Gen Latinos in authentic and impactful ways. Our insights—into the past, present, and future of the Latino market, our diverse capabilities, and our flexibility in adapting to the varied needs of our clients—make us a unique partner. We’re nimble, we’re innovative, we’re dedicated to serving this dynamic market—and we’re pretty fun to work with, too!
I've worked for more than 15 years creating Latino content for numerous brands, helping them to connect with the community. I enjoy working in Hispanic media because it represents who I am. My work with NGL Collective and the stories we tell represent many of my dreams, my stories and my experience as a Latino living in the U.S. It's important to project what it means to be a Latino, to represent our culture and our voice. Although we share a language, we Latinos come from different countries, backgrounds, beliefs and traditions. Because of this, many companies struggle with how to connect with Latinos living in the U.S.A. NGL Collective understands the diversity of New Generation Latinos and specializes in finding ways to reach them.
I'm a proactive ambassador of Latino culture with 12 years of experience in the U.S. Hispanic digital market working with agencies, sales and ad ops teams to deliver results for clients. Being Hispanic myself, I am proud to work in this market. It’s inspiring to see how much has been accomplished. We’ve evolved from a minority segment to a population with $1.7 trillion in purchasing power. It’s exciting to be part of this community and contribute to its growth and development. NGL Collective understands the complexity the of Latino audience—that it's not only about language, but also about a diverse mix of cultures and backgrounds, an audience that is constantly looking for content that connects them with their roots. NGL Collective is unique because we really understand this multifaceted and constantly evolving audience. Our refreshed approach helps advertisers make sense of this complicated landscape and reach their audience through all the types of media they consume.