John Leguizamo Embraces Latino Tokenism If It Ups Visibility

Posted in NGL News

By Larissa Faw (MediaPost) John Leguizamo may be best known for his roles as an actor and comedian, but as partner of the NGL Collective, he is working to reframe the Latino media and entertainment narrative and connect advertisers with today’s Latino audience. In a chat with Luis Miguel Messianu, creative chairman, CEO, Alma Ad, […]

NGL Collective Appoints Industry Veteran, Christy Kaplan, Sales Director, West Coast

Posted in NGL News

NGL Collective announced today the addition of Christy Kaplan as Sales Director to lead its sales efforts on the West Coast. Christy is an industry veteran of digital sales and media. She will report to NGL’s newly announced Chief Revenue Officer, Joe Bernard and will reside in Los Angeles. “We’re delighted to add Christy to […]

Joe Bernard, Advertising Industry Veteran, Joins as Chief Revenue Officer

Posted in NGL News

NGL Collective announced today that advertising industry veteran, Joe Bernard, will be joining the company as Chief Revenue Officer. Bernard will drive revenue and oversee the monetization and creation of new and existing lines of business within the organization. He will be based in NY and will report to NGL Collective’s CEO and Founder, David […]

Looking To Create More Content For Latinos, John Leguizamo Expands Media Company

Posted in NGL News

By Veronica Villafane (Forbes) Most people know John Leguizamo as an actor and comedian. But for decades, the star of the recent Broadway one-man show Latin History For Morons has also focused on the business side of entertainment. A vocal critic of the underrepresentation of Latinos in the entertainment industry, Leguizamo is a founding partner of NGL […]

#TotalMarketTalk Podcast – Ep. 1 (Gonzalo Del Fa)

Posted in NGL News

Welcome to the first edition of #TotalMarketTalk, the only PODCAST of it’s kind exclusively dedicated to leading the Latino business conversation across media, marketing and entertainment hosted by, David Chitel, CEO & Founder of NGL Collective.  The first installment of #TotalMarketTalk features, Gonzalo Del Fa, President of Group M Multicultural, part of WPP group, with […]

HIGHLIGHTS: LATINO DIGITAL VIDEO SUMMIT

Posted in NGL News

Last month NGL Media presented the Latino Digital Video Summit in conjunction with Disney ABC Television Group on the Walt Disney Studio Lot in LA.  The event featured 20+ speakers from top executives to celebrities to the most popular Latino Vine video personalities and beyond. Now in its second year, the sold out event is the only one of […]

NGL STUDIOS IS LAUNCHING A MULTICULTURAL COMEDY CHANNEL FOR MILLENNIALS

Posted in NGL News

Aiming to reach an ever-growing population of multicultural millennials and viewers even younger, NGL Studios is expanding its original and branded content with an app and a new platform for comedy. Today, the company announced it’s launching a comedy video platform it’s calling “EOP Comedy: With Liberty and Comedy for All (with the EOP standing for Equal Opportunity). […]

LATINO VIDEO MARKETING COMPANY NGL STUDIOS JOINS THE NEWFRONTS WITH A FOCUS ON MULTICULTURAL IDENTITIES

Posted in NGL News

According to David Chitel, the CEO and founder of NGL Studios, 43 percent of millennials come from a multicultural background. To that end, Latino video marketing company NGL Studios is entering this year’s NewFronts presentations to show advertisers the different ways their branded content can connect with that generation. “This audience is a critically important sector of […]

ADWEEK: JOHN LEGUIZAMO’S BRANDED CONTENT STUDIO SPECIALIZES IN THE HISPANIC MARKET

Posted in NGL News

Specs: Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff What Branded content studio Where New York In response to the recent explosion in branded content firms, actor John Leguizamo and media veteran David Chitel in 2013 launched their own company, New Generation Latino Media (NGL). With the mission of […]

NGL MEDIA: THE LEADING HISPANIC PROGRAMMATIC PREMIUM VIDEO SUPPLIER

Posted in NGL News

NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, has become the leading Hispanic programmatic premium video supplier in the industry servicing Fortune 500 advertisers, DSPs and Agency Trading Desks alike. NGL Media’s proprietary technology implemented via direct-to-publisher relationships, is the foundation for its premium in-stream and […]