NGL Collective announced today an exclusive partnership with YoAmo Media, the leading Latina media platform in the world. With over 45 million followers, YoAmo Media boasts the largest social media female audience, and the most engaged Spanish-speaking media brand on a global scale. NGL will be exclusively representing YoAmo in the U.S. Hispanic market where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform dually leveraging NGL’s massive video scale and award-winning in-house production studio.
“YoAmo Media is the largest and most engaged Latina media platform in the world. There is no close number two. When you combine that with NGL’s ability to super-serve Latinas across our video platform, the sum of those parts will enable advertisers to connect with the Latina audience at scale right here in the U.S.,” said NGL’s CEO, David Chitel.
As a pioneer of new media and entertainment connecting advertisers and New Generation Latinos through video across platforms in-language, in-culture and in-context, NGL’s Latina audience is verified by the likes of comScore, MOAT, Nielsen and TAG. Combined with YoAmo Media’s proprietary data science technology, NGL’s ELLA platform has the ability to deliver the coveted U.S. Latina audience across paid, owned and earned media like no other.
“YoAmo Media is pushing the limits to combine state-of-the-art data tech and a talented group of editorial and video teams to create the best experience for Latinas in U.S. and around the globe. We’re thrilled to partner with NGL, a well-respected digital media and entertainment company exclusively focused on the U.S. Latino audience. Our assets are highly complementary,” said YoAmo Media’s CEO, Felipe Servin.
“We’re extremely excited about our exclusive partnership with YoAmo Media, and are looking forward to working with our agency partners to map out Latina-driven initiatives leveraging our full ELLA offering as well,” added NGL’s Chief Revenue Officer, Joe Bernard.
What began as a hugely popular Facebook page centered on shoes (aka “Zapatos”), YoAmo Media’s verticals have grown to include parenting, food, entertainment and lifestyle, wellness and beyond. Through cross-pollination each vertical’s organically conceived Latina audience has grown exponentially yielding 19 million mobile visits, 28 million page views and 130 million video views per month. YoAmo’s ability to deliver content through sponsored video blogs, how-to videos, instant articles, original series and live video events offers advertisers endless possibilities to socially engage and amplify their Latina initiatives.