A Refreshed Approach
The face of America is changing, and the face of the media and entertainment industry simply isn’t keeping up. We believe it’s time to change the narrative and the approach once and for all. It’s not about “multicultural” marketing, “Total Market,” “the 200%” or the latest industry buzzword terminology. It’s about leveraging the power and totality of the U.S. Latino market — on screens, in media budgets and in the stories that make up the morphing anthology that is America today.
Decades before it was cool, understood or even acceptable to talk about the New Gen Latino (NGL) majority that is driving growth in America, we’ve been pioneers, dedicated to the unique and nuanced U.S. Latino experience. We’re champions for the community, and warriors for our cause across media, marketing and entertainment. As the NGL OG’s, we have the the authority to guide with wisdom, the foresight to innovate around an evolving audience and the grit to create amidst the uncertainty of the marketplace and the world around us.
Our actions aim to modernize the way marketers reach New Gen Latinos through video in-language, in-culture and in-context. Delivering millions of targeted video impressions every month; Telling untold stories through branded content and original IP; Reframing the “Total Market” narrative around NGLs; Providing maximum value to our customers and the community we serve.
We live by our values.
We speak with brutal honesty.
We believe that better is possible, and the time is now.
We serve with 110% because we know no other way.
It’s just who we are.
Refreshing. Latino. Media & Entertainment.
New Generation Latinos (NGLs)
Today’s Latinx audience is an ever-evolving massive sector of the U.S. population that is 55 million strong and showing no signs of slowing down. Once fueled primarily by immigration, it’s U.S.-born Latinx who are now driving the majority of growth. Combined with foreign-born Latinx who have lived in the U.S. for decades and those who are recent arrivals, the Latinx experience in America spans a wider spectrum of language preferences, generations, and cultural skews than ever before. Here at NGL Collective, we refer to today’s U.S. Hispanic audience as “New Generation Latinx,” or NGLs
Exclusive high-impact third party-verified Latino video inventory across premium outlets. Platform spans desktop, mobile, social, OTT and linear TV, accessible directly or programmatically.
Award-winning branded entertainment programs created and produced by our in-house team featuring A-list celebrity and influencer talent. Turn-key digital distribution leveraging NGLs proprietary video platform.
NGL’s premium video platform provides our publisher partners with high impact placements that generate maximum revenue across desktop and mobile.
Choose from a variety of turn-key custom video placements.
Leverage our direct sales team and programmatic relationships to maximize revenue.
Access detailed reporting to view video revenue, impressions and analytics.