Designated Players

  • Original Branded Video
  • Sport Celebrity & Influencer Custom Video Series
  • Desktop & Mobile Video Impressions
  • Social Media Amplification
  • Onsite Activations
  • Branded Sponsored Video Blogs






NGL and Designated Player’s powerful combined offering provides a refreshed approach to reaching and engaging the coveted U.S. Latinx soccer fanatic audience in-language, in-culture and in-context, while leveraging David Villa’s deep ties to players, coaches and celebrities alike.

Co-founded by international soccer superstar David Villa, Designated Player is a LatinX soccer lifestyle and culture content and marketing company.

The partnership will combine NGL Collective’s massive media scale as the #1 Latinx Digital entity (per comScore Media Metrix – Hispanic All), with Designated Player’s original and diverse soccer content tailored to U.S. Latinx. Advertisers will have the opportunity to integrate in and around custom digital series and sponsored content highlighting Soccer fandom, culture and lifestyle.