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Insights

Tangible Product Benefits Are Beautiful

November 21, 2018 by NGL Collective

Courtesy of the March 2018 U.S. MINTEL Report – Hispanic Beauty Consumer

Hispanics’ expenditures growth on beauty products has come to a standstill. While the Hispanic market is young, which favors engagement, Hispanics also tend to be value oriented. The challenge for beauty brands is to transform the interest Hispanic women have in beauty trends into action. 

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