Insights

The Winding Road Of Auto Purchase Consideration

Courtesy of the Nielsen Auto Marketing Report (October 17, 2018)

In today’s crowded car market, it can be difficult for auto advertisers to connect with consumers, encourage new sales—and do it all under shrinking budgets. To meet these challenges, you need the most complete understanding of how consumers shop for cars and react to automotive advertising.

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so you can develop more informed marketing strategies that increase purchase consideration and—most importantly—new car sales.

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