Insights

U.S. Hispanics LOVE Quality Electronics

Courtesy of the September 2018 Nielsen Report – Descubrimiento Digital,             The Online Lives of Latinx Consumers

This report examines the impact of digital technologies on the Latinx experience and cultural expression.  It uncovers how, from music and television to social media and shopping, increased access to technology has fundamentally changed the U.S. Hispanic experience as well as their consumer lifestyles and behaviors and recommends how brands can lean in to engage with this rapidly increasing population.

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