Hour-long special to stream nationally on varied digital and social platforms featuring inspirational docu-shorts directed by NGL Studios’ Ben DeJesus Hispanic Federation Brings together more than 50 Latino organizations to support historic event WASHINGTON, D.C. – Actress and activist Eva Longoria Bastón was announced today as the host of the official Latino Inaugural 2021: Inheritance, Resilience […]
NGL Collective, the leading independent Latinx media and entertainment company, is unveiling a full year schedule for its iconic Hispanicize platform aimed at entertaining, celebrating and empowering the Latinx community. Coming off of a record growth year anchored by two groundbreaking virtual summit tentpole events that attracted 18,000+ Latinx attendees, NGL is doubling down on […]
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many. According to the latest IAB Ad Spend Study, 69% of digital video ad spending — or nearly $6 billion dollars […]
By David A. Chitel Once upon a time, the U.S. Hispanic marketing model was a single-minded thing of beauty — a perfect, irrefutable story that went something like this. “Unless and until advertisers marketed to U.S. Hispanics in Spanish, they were missing out on tens of millions of under-served customers with over a […]