Inaugural Hispanicize #UnidosTogether Virtual Summit Featuring Fat Joe, Dascha Polanco, John Leguizamo, Luis Guzman, Dolores Huerta And Others Delivered Record Numbers – Follow-Up Event Planned For Hispanic Heritage Month
NGL Collective’s Hispanicize #UnidosTogether Virtual Summit was the largest virtual gathering of Latinx influencers, content creators, entrepreneurs, media and entertainment innovators ever assembled. Grounded by NGL’s #UnidosTogether initiative aimed at being a force for good in the Latinx community, the FREE half-day virtual summit took place on Wednesday, July 1st and represented a massive opportunity for brands to meaningfully connect with the Latinx audience during COVID recovery, while actively participating in the important conversation surrounding Black and Brown communities.
Hispanicize #UnidosTogether Virtual Summit featured influencers, tastemakers, content creators, celebrities, executives and entrepreneurs and proudly shined a light on Latinx frontline heroes and small business owners alike. Roundtables, Keynotes and Break-Out sessions covered topics spanning Activism, TV & Film, Media & Marketing, Music, Social Influencers and more wrapped in the positive energy with which Hispanicize is synonymous. Popular TV and Radio personalities Jessica Flores (@YoJessicaFlores) and Enrique Sapene (@EnriqueSapene), brought their original styles and passion for Hispanicize and #UnidosTogether as co-hosts.
Speakers Included: Fat Joe (Rapper/Actor), John Leguizamo (Actor, Activist & NGL Partner), Residente (Rapper & Advocate For Human Rights), Luis Guzman (Actor, Activist), Dolores Huerta (Legendary Civil Rights Activist, American Labor Leader), Dascha Polanco (Actor, In The Upcoming ‘In The Heights’), Diane Guerrero (Actor, Orange Is The New Black), Tatiana Hazel (Singer, Songwriter & Producer), Julissa Bermudez (TV Personality & Host), Gloria Calderon Kellett (Showrunner, One Day At A Time), Luis Guzman (Actor & Activist), Beatriz Acevedo (Entrepreneur, Cultural Strategist & Social Advocate), Yvette Pena (VP, Multicultural Leadership, AARP), Esperanza Teasdale (VP & General Manager, PepsiCo Beverages North America), Margie Bravo (Multicultural Shopper & Marketing Strategist, Nestle), Maria Teresa Kumar (Founder & President, Voto Latino), Monica Style Muse (Fashion & Beauty Blogger), Yarel Ramos (TV Personality & Host), Andrea Chediak (TV Journalist & Mom Influencer), Sandy Bodeau (Siramara) (TV Personality & Mom Influencer), Elisamar Rosado (Fashion & Mom Blogger), Jesus Revulcaba (Owner & Creative Director, Paper Tacos), Marcela Arrieta (Founder, Majestic Bliss Soaps), Paola Ramos (Journalist), Kim Guerra (Brown Badass Bonita – Activist & Author), Ana Flores (Founder & CEO, We All Grow Latina Network), RaqC (TV & Radio Personality / Entrepreneur, Luis Miranda Jr. (Founding Partner, MirRam Group), DJ Vinnie Mack (DJ), Mario Selman (Social Influencer), Xime Ponch (Social Influencer), Rico Swann & Daniel Manhattan (Founders, Lemonade Stand NY), Rosaura Quinteros (Orlando Health Dr. P. Phillips Hospital – LatinXLNCE Honoree), Dr. Ramon Tallaj & Dr. Yomaris Peña (Somos Community Care – Latin XLNCE Honorees), and others to be announced.
Sponsors Included: PepsiCo, Google, Nielsen and Bumble
Event Highlights Included: LatinXCLNCE Awards (Honoring Latinx COVID-19 frontline heroes), Latinx Small Business Spotlights (Inspiring stories of Latinx entrepreneurs pivoting their businesses during the pandemic), Mercadito Virtual by Molcajete Dominguero (Featuring 30+ Latinx small businesses virtually pitching their products and services) and a Special Musical Performance (Featuring Indie-pop break-out artist, Tatiana Hazel).
The Hispanicize #UnidosTogether Virtual Summit attracted over 7,300 attendees, who along with others generated upwards of 43 million impressions in support of the event across their social media footprints before, during and afterwards. Building off of the success of the first virtual summit, a follow-up event has already been scheduled for Thursday, October 15th as part of Hispanic Heritage Month celebrations representing the 11th annual Hispanicize since its creation over a decade ago.
Co-founded by actor John Leguizamo, NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinx (NGLs) across platforms in-language, in-culture, and in-context. NGL acquired Hispanicize last year, and presented the iconic event for FREE and in a virtual format for the first time ever. To see the replay, visit www.Hispanicize.com.