Storytelling around Hispanic Owner/Operators
and outstanding restaurant crew
We are proud to announce a new set of inspiring profiles featuring McDonald’s Owner/Operators and restaurant crew that have launched on the Immigrant Archive Project website. The content is brought to life by the dynamic storytelling of the Immigrant Archive Project, and dives deeper into the selfless actions taken by McDonald’s owner/operators and crew during the COVID-19 pandemic. Through these engaging stories, viewers will see small business owners lead in the face of adversity and support their local communities in times of need. This program was developed and executed in partnership with Omnicom Media Group’s The Content Collective and OMD.
“McDonald’s and our Owner/Operators believe in being part of and giving back to the communities our guests call home,” says Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “We salute owner/operators like Santiago Negre, Yoyi Rodriguez, the Montes family, and more, who continue demonstrating incredible support in their local communities during these difficult times, and are excited to see some of these important stories told through our partnership with the Immigrant Archive Project and NGL Collective.”
The profiles captured are feature Hispanic voices and stories from all over the country and include Owner/Operators Nolan Ruiz based in Missouri, Joey Rodriguez and Larisa Michell in Connecticut, Marimar Velez in Florida, Phil Fuentes in Illinois, Carlos & Carlos Jr. Mateos in Washington D.C., Marietta & Desiree Rodriguez in Georgia and Director of Operations Steve Samuel in New Jersey,
“As we traveled around the country capturing these remarkable stories, we have witnessed firsthand the resolve of the American people and the unwavering commitment of the McDonald’s organization. We are so proud to be afforded the opportunity to tell the quintessential American story of rising to the challenge with McDonald’s and their Hispanic Owner Operator group” said Tony Hernandez, Founder of the Immigrant Archive Project
“We are excited to build upon the great success of last year’s program highlighting the power and personalidad of the leading community initiatives of the McDonald’s Corporation with their Owner Operators. Thank you, Liz Campbell, Content Collective and the whole McDonald’s team for recognizing NGL Collective as the right partner in crafting and sharing these important stories” said Joe Bernard, Chief Revenue Officer, NGL Collective