newsNGL News

NGL Collective Acquires Hispanicize Media Group

10th Anniversary Hispanicize to take place at the InterContinental Los Angeles Downtown

Oct. 17-19 Celebrating Hispanic Heritage Month

LOS ANGELES July 1, 2019NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor,   John Leguizamo, today announced its acquisition of Hispanicize Media Group (HMG), producers of Hispanicize, the largest and most iconic event of its kind which each year features a roster of top Latinx celebrities and influencers, owned and operated digital properties and proprietary social AI technology.  NGL Collective’s acquisition of HMG rounds out NGL’s robust cross-platform Latinx offering spanning media, production, social and live events delivering advertisers the most comprehensive set of Latinx marketing tools in the industry.

This year’s landmark 10th Anniversary of Hispanicize is set to take place at the iconic 73-story InterContinental Los Angeles Downtown, October 17– 19, 2019 celebrating Hispanic Heritage Month. A re-envisioned Hispanicize will highlight the history and successes of the past nine years, while introducing new and exciting elements, led by NGL who are pioneers in the Latinx media, marketing and entertainment space.

Hispanicize will remain true to its roots of celebrating Latinx culture while serving as a forum for launching social media trends, mentoring entrepreneurs and digital influencers, providing a learning platform for Latinx students, empowering Latinas, as well as honoring those in the Latinx community who are doing amazing work in their respective fields.  This year’s event will attract thousands of attendees and will be jam-packed with Latinx celebrities and influencers who will use their collective voices to amplify messages of empowerment and unity.

Hispanicize award programs and surprise performances will serve as the event’s centerpieces that will also feature a tightly programmed agenda of panels and keynotes spanning topics such as: Social Media, TV & Film, Music, Tech & Gaming, Media & Marketing, Diversity & Inclusion, Entrepreneurship, and select custom-curated sponsored panels. Hispanicize 2019 will offer sponsors a platform to have bigger and bolder opportunities than ever before where they can engage the ever-growing Latinx Millennial and Gen-Z audience.

“NGL’s acquisition of Hispanicize Media Group really sets us head and shoulders apart from the other Latinx entities in our space with an offering that now includes NGL Live, NGL Social, NGL Media and NGL Studios.  Advertisers and their array of agency partners seeking a cross-platform connection to the Latinx audience can now find it all in one place with NGL Collective.  It’s particularly gratifying and humbling to carry the Hispanicize torch into the future, continuing to grow its influence and awareness, as it is a special and important voice in the industry,” said David Chitel, CEO and Founder, NGL Collective.

Past participants and sponsors of Hispanicize have included Dulce Candy, Julian Castro, Chino y Nacho, Rosario Dawson, Chiqui Delgado, Emilio Estefan, Luis Fonsi, Luis Guzman, Gente de Zona, Perez Hilton, LeJuan James, Juanes, Mario Lopez, Rosy McMichael, Soledad O’Brian, Lele Pons, Jessy Terrero, and Wisin as well as top executives from AARP, Aflac, Amazon, Buzzfeed, Carnival, Disney, Facebook, Ford Motor Company, HP, Johnnie Walker, Metro PCS, Microsoft, Nascar, Nielson, Prudential, Roku, Telemundo, Toyota, Unilever, United Airlines, Univision and among others Wells Fargo.

For more information about the 10th Anniversary Hispanicize, visit Follow us on Instagram and Twitter and join the conversation #Hispz19.


About NGL Collective:

NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinx (NGLs) across platforms in-language, in-culture and in-context.  Decades before it was cool, understood or even acceptable to talk about the NGL majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage New Generation Latinx. As the group who coined the term “New Generation Latinx,” we know NGLs best and help advertisers connect with them through our end-to-end offering spanning NGL Media, NGL Studios, NGL Social and NGL Live.

NGL Media – Leading digital platform connecting advertisers to Latinx consumers across desktop, mobile and OTT leveraging our proprietary tech stack, deep-rooted relationships and reputation as industry pioneers.

NGL Studios – Award-winning in-house studio specialized in premium branded entertainment, documentaries, non-scripted TV and commercial production for today’s Latinx audience in Spanish and English.

NGL Social – Industry-leading social distribution platform leveraging Latinx influencers, publisher partners and owned and operated assets augmented by proprietary technology combining advanced machine learning, social audience clusters and automated optimization to deliver superior branded content KPI results.

NGL Live – Powered by Hispanicize, the largest Latinx live event of its kind, NGL Live delivers premium experiential environments for sponsors to engage with Millennial and Gen-Z Latinx consumers in new and innovative ways.

NGL owned and operated properties include:

Hispanic Kitchen – Leading native digital platform catering to today’s Latinx cooking enthusiasts and recipe-seekers.  Hispanic Kitchen offers premium original and curated content amplified by a robust social footprint of over 1.7MM engaged followers.

Latina Moms – Leading destination for modern Latina moms.  Powered by social influencers, celebrity moms and passionate contributors, Latina Moms covers issues that matter most to our avid followers spanning beauty, fashion, parenting tips, style, relationships and career advice.

EOP Comedy – Equal Opportunity (EOP) Comedy is a native digital platform satisfying the cravings of today’s Latinx and multicultural audience by serving up snackable, authentic, quality, smart and irreverent comedy with a made-for-social mentality.

Media Contact:

The Lippin Group

Elina Adut