NGL Collective has announced the launch of NGL Insights in partnership with ThinkNow ConneKt, offering advertisers technology-driven cultural insights and over 1.5 million first party data points gathered across thousands of multicultural surveys, augmented by insights from NGL’s massive Hispanicize social influencer network. Co-founded by actor John Leguizamo, NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) across platforms in-language, in-culture, and in-context.
NGL Insight’s on-demand audience planning and segmentation tool powered by ThinkNow ConneKt delivers highly accurate multicultural consumer data around which multi-dimensional Latinx personas can be created with over 1,000 consumer attributes. With that as the foundation, NGL can then overlay influencer surveys coupled with brand lift and content effectiveness studies to round out the insights process from strategic planning to ROI and ROE measurement.
“NGL is known for our thought leadership starting with our coining of the term ‘New Generation Latino’ that has been touted and reinforced through countless conferences, TEDxTalks and research studies over the years. With NGL Insights, we’re able to offer our advertiser partners powerful tech-driven cultural insights to help craft their Latinx marketing initiatives at a time when having a clear, thoughtful and on point consumer message has never been more important,” said David Chitel, CEO and Founder of NGL Collective.
“We are excited to be partnering with a leader in the new media space such as NGL Collective,” states co-founder and principal of ThinkNow, Mario Xavier Carrasco. “NGL Insights powered by ThinkNow ConneKt enables us to tap into NGL Collective’s social influencer network, adding unique insights to our platform that will allow us to deliver actionable insights to brands and companies looking to understand the new mainstream consumer.”
Going beyond impressions to make consumer connections is what NGL Insights is all about, and it begins with reliable culturally sound first party data. The ThinkNow ConneKt platform offers just that through advanced multicultural segmentation including but not limited to acculturation, cultural values, ethnicity, nativity and language preferences at home and for media. Coupled with NGL’s ability to survey its Hispanicize social influencer network and media platform for real-time insights, the level of depth, cultural diversity, precision and third party verification being offered by NGL Insights is un-matched in the Latinx space.