Industry Veteran Javier Chanfreau Named President
NGL Collective, a pioneer and leader of new media and entertainment, announced the expansion of its NGL Publishing division that works with premium Latinx digital publishers to create and implement strategic video revenue growth plans. NGL utilizes its proprietary video technology to create a new desktop and mobile inventory with top publishers, leveraging a multitude of brand-friendly video ad solutions. NGL’s best-in-class team then works with publishers to monetize the inventory created through its direct sales team and programmatic buying partners.
Javier Chanfreau, a publishing industry veteran has been named President. Chanfreau brings a unique perspective to the NGL publishing team as he comes from the publisher side, most recently as the CEO of Medula Network, which was owned jointly by Grupo Clarin and other major Latin American publishing groups. Previously at Grupo Clarin, Chanfreau also led sales for Latin America and the U.S. Chanfreau held other key leadership positions at major global companies such as Microsoft, Telefonica, Ybrant, and CMD.
Also joining the NGL team are Matias Borrell, Publisher Relations Manager, and Rocio Dominguez, Manager of Demand Side Partnerships, who will be responsible for establishing and maintaining strategic partnerships with key publishing partners for NGL’s core video platform, as well as display which NGL launched earlier this year. The expanding NGL Publishing team has already secured key publishing groups including Grupo Clarin, OPSA, Infobae and others. New team members will be based in Miami and Buenos Aires, and will report into Ben Leff, NGL Collective, COO and Co-Founder.
“As the leading independent Latinx digital video company, NGL Collective has always been focused on working with our publisher partners to build out video growth strategies leveraging our proprietary technology,” said Leff. “Javier’s experience and deep publisher relationships make him the perfect person to lead our expanding best-in-class team as we continue growing our premium publisher relationships, delivering the highest quality video impressions in our space,” he added.
“I am honored to be named President of NGL Publishing,” said Chanfreau. “My team and I look forward to staying fully engaged with our key publishing partners and creating new relationships as well that drive revenue and inventory growth, leveraging all that NGL has to offer.”
For more information, please visit www.NGLCollective.com.
NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) through video across platforms in-language, in-culture and in-context. Decades before it was cool, understood or even acceptable to talk about the NGL majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage New Generation Latinos. As the group who coined the term “New Generation Latino,” we know NGLs best and help advertisers connect with them in more ways than anyone through our end-to-end video content and media solutions delivered through our NGL Media and NGL Studios divisions.