NGL LATINX FEP VIDEO SUPPLY GROWS EXPONTENTIALLY
Thursday, May 30, 2019 New York, NY – NGL Media, a division of NGL Collective, the leading independent Latinx media and entertainment company in the U.S., has bolstered its ‘Video Everywhere’ value proposition by materially expanding its Over The Top (OTT) offering to meet the growing advertiser demand for Full Episode Player (FEP) Latinx video.
NGL Media sources their premium OTT supply from leading platforms and content providers with the ability to target a 100% U.S. Hispanic endemic audience in Spanish or English across TV, desktop and mobile. NGL’s cross-platform and cross-cultural offering delivers what blue chip advertisers are seeking most – premium FEP that is 100% viewable, full-screen, non-skippable and fraud free with the ability to overlay data. NGL is also a leading source for U.S. Hispanic Linear Programmatic (aka “un-wired”) TV inventory, delivering 3rd party verified impressions across “TV network clusters” yielding efficiencies for advertisers and agencies alike.
With programmatic and OTT ad spend growth percentages expected to increase by double digits in 2019, NGL is the best positioned independent Latinx source for blue chip advertisers seeking premium FEP inventory across platforms. “Growing our OTT video supply to super serve increasing advertiser demand for premium FEP inventory was a logical evolution of our business, and one that NGL is best suited to deliver in the Latinx space given our positioning and deep-rooted relationships across the marketplace” said Ben Leff, Chief Operating Officer and Co-Founder of NGL Collective.