NGL COLLECTIVE PARTNERS WITH FOX DEPORTES OFFERING ADVERTISERS UNIQUE CONNECTIONS TO PREMIUM LATINX SPORTS PROPERTIES
NEW YORK, NY- January 14, 2020 – NGL Collective announced today an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. Additionally, NGL Studios will create custom culturally-relevant content building around key sports properties that will support Fox’s leading advertiser initiatives. Custom multi-platform solutions will be further complemented by high-impact placements across hundreds of premium publishers on NGL’s digital platform.
Co-founded by actor, John Leguizamo, NGL Collective is a pioneer of new media and entertainment dedicated to modernizing the way advertisers reach and engage New Generation Latinx (NGLs) across platforms in-language, in-culture and in-context. NGL’s industry-leading 360 degree end-to-end offer spans NGL Media, NGL Studios, NGL Social and NGL Live.
“We are incredibly excited to start 2020 in partnership with a top sports network like FOX Deportes and use our platforms to help build complementary digital content and scale around incredible sports properties like the NFL, MLB, Liga MX and others. As we look to round out NGL’s sports offerings, working alongside Fox Deportes will provide even greater impact for those seeking to engage and connect with Latinx sports fans at scale,” said Joe Bernard, CRO, NGL Collective.
Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. FOX Deportes features an unparalleled diversified portfolio and properties including Liga MX, NFL, including Super Bowl LIV, MLB, including the World Series, Premier Boxing Champions and more alongside top original programming such as La Ultima Palabra, FOX Deportes En Vivo and Central FOX.
“As the premier Spanish-language sports network, FOX Deportes is thrilled to partner with NGL Collective. We feel that our impressive portfolio of sports properties and programming fit together perfectly with NGL’s ability to reach top brands and advertisers,” said Angelina Losada, Vice President of Business Development for Fox Deportes.
NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinx (NGLs) across platforms in-language, in-culture and in-context. Decades before it was cool, understood or even acceptable to talk about the NGL majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage New Generation Latinx. As the group who coined the term “New Generation Latinx,” we know NGLs best and help advertisers connect with them through our end-to-end offering spanning NGL Media, NGL Studios, NGL Social and NGL Live.
Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. Now reaching more than over 21 million cable and satellite households, nearly six million of which are Hispanic, FOX Deportes has been the nation’s leading supplier of Spanish-language sports programming for more than 20 years. FOX Deportes features a diversified portfolio of properties, and boasts more than 2,100 hours of exclusive, live programming including Liga MX, Copa MX, Bundesliga, MLS, NFL, NFC Championship, Super Bowl LIV, MLB regular-season, All-Star Game, Divisional Series, American League Championship Series and World Series, the USGA’s U.S. Open, NASCAR, Premier Boxing Champions and college football. Original programs include LA ULTIMA PALABRA, CENTRAL FOX and FOX DEPORTES EN VIVO. FOX Deportes Digital reaches 17 million visitors monthly and provides a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights on FOXDeportes.com
Joe Bernard / Chief Revenue Officer, NGL Collective / firstname.lastname@example.org / 917-749-7514
Angelina Losada / VP, Busines Development, Fox Deportes / Angelina.Losada@Fox.com / 310-444-8394