NEW YORK, NY – March 12, 2019 – NGL Collective announced today a multi-platform partnership with international soccer superstar David Villa and Designated Player, a soccer lifestyle and culture content company he co-founded in 2018. The partnership will combine NGL Collective’s massive media scale as the #1 Latinx digital entity (per comScore Media Metrix – Hispanic All), with Designated Player’s original and diverse soccer content tailored to U.S. Latinx. Advertisers will have the opportunity to integrate in and around custom digital series and sponsored content highlighting soccer fandom, culture and lifestyle.
NGL and Designated Player’s powerful combined offering provides a refreshed approach to reaching and engaging the coveted U.S. Latinx soccer fanatic audience in-language, in-culture and in-context, while leveraging David Villa’s deep ties to players, coaches and celebrities alike.
“Our partnership with Designated Player opens a new avenue for advertisers to tie into the #1 sport in the world, in a way that is currently not available in the marketplace. Beyond the usual scores, stats and highlights, our partnership will drill down to all things soccer outside of live matches. From soccer rituals to soccer-inspired street wear and beyond, Designated Player’s content brings advertisers closer to soccer fans in ways that typical shoulder programming does not. With David Villa as part of the extended NGL family, both he and Designated Player bring authenticity and credibility to what we are building in this space,” said Joe Bernard, CRO, NGL Collective.
Designated Player has a proven track record in bringing original and diverse soccer content to both American and global audiences. The company produced a series of interviews during the 2018 FIFA World Cup on Telemundo, with athletes such as Antoine Griezmann, Thibaut Courtois and Andres Iniesta. Original videos released exclusively on Designated Player’s YouTube channel have also generated millions of views to date. Branded content programs have been developed and executed by Designated Player for Pepsi, Unicef, Laureus Sports Foundation and others.
“I am always looking for new ways to promote soccer,” says David Villa. “Through this partnership with NGL Collective, our combined infrastructure will allow us to reach this avid fan base in a more effective and impactful way – so that we can continue to deliver creative content through the lens of the world’s biggest sport.”
For more information and to view case studies, please visit www.NGLCollective.com/designated-player.