McDonald’s Joins As Inaugural Client to Tell Its Compelling Owner/Operator Stories in Docu-Series Launch
NGL Collective, the leading independent Latinx media and entertainment company, announced today a multi-platform partnership with the Immigrant Archive Project (IAP), the first-ever video and oral history project with the mission of preserving the accomplishments, struggles, and dreams of America’s diverse immigrant population through compelling visual history testimonies. From industry titans to celebrities and modern day Latinx heroes, the IAP has documented over 2,000 captivating interviews to date.
NGL and IAP’s powerful combined offering provides advertisers with turn-key access to multi-part branded or sponsored video series built around positive, heart-warming stories of success, education, commitment and culture. Complemented by NGL’s massive digital footprint and cross-platform scale, advertiser partners will be able to reach and engage the coveted Latinx audience in-language, in-culture and in-context, while celebrating the diversity of America.
As part of the partnership launch, NGL and IAP are partnering with McDonald’s to be its inaugural focus. “We’re honored to be producing a comprehensive mini-doc series on the remarkable life stories of McDonald’s Latinx Owner Operators. These extraordinary men and women are exemplary entrepreneurs, pillars of their local communities and the growth engine behind one of our nation’s most recognizable brands,” said IAP creator, Tony Hernandez.
“Our commitment to the Hispanic community is present in our restaurants every day—from our HACER scholarship program, to the everyday acts of our Latinx Owner/Operators,” said Lizette Williams, Head of Cultural Engagement & Experiences for McDonald’s. “McDonald’s is proud to join forces with NGL and IAP to celebrate the diversity of America and highlight stories of our hardworking Latinx Owner/Operators who have achieved their American dream. Their compelling stories about entrepreneurship, overcoming obstacles and family legacy will inspire generations to come.”
“Tony has laid a profound and extensive digital content foundation that speaks to the success and contribution of the strongest rising force in America, the U.S. Latinx community. These stories serve as a roadmap of achievement and change that is taking center stage in mainstream America, as we continue to thrive and grow. We’re extremely proud to add IAP to NGL’s growing arsenal of high impact premium advertiser-friendly partnerships in support of our mission to refresh the Latinx media and entertainment space,” said Joe Bernard, CRO of NGL Collective.