NGL News


NGL Collective announced today a multi-platform partnership with Universal Music Latin Entertainment, the #1 Latin music label in the world, offering advertisers turn-key access to top Universal Music Latin Entertainment artists. NGL Collective will create native digital solutions, such as multi-part webisodic video series, branded music video integration and artist social amplification, as well as retail activations and personal appearances to connect advertisers to Universal Music Latin Entertainment’s top roster of artists. Custom multi-platform solutions will be further complemented by NGL Collective’s Latino digital video platform through high-impact placements across top publishers.

NGL Collective is new media pioneer, connecting advertisers and New Generation Latinos through video across platforms in-language, in-culture and in-context. No stranger to marrying brands with the power of musical celebrity, NGL’s 360° music-driven branded entertainment programs have yielded hundreds of millions of targeted impressions on behalf of top advertisers.

“Our partnership with Universal Music Latin Entertainment is another example of NGL refreshing the marketplace and providing advertisers with the ability to connect with Latinx consumers in new and innovative ways. By harnessing the engaged fan bases and enormous distribution footprints of Universal’s Latin music roster, NGL will create multi-platform native digital programs around artists of all levels and genres to match advertiser target objectives,” said Joe Bernard, CRO, NGL Collective.

Universal Music Latin Entertainment, which brought the world global hits such as Luis Fonsi’s ‘Despacito,’ is the leading Latin record label in the world behind other major artists such as J. Balvin, Daddy Yankee, Juanes, Alejandro Fernandez and many others.

“As leaders in our space, we at Universal Latin realize that advertisers are eager to connect with the avid fan bases of our amazing roster of artists spanning Urban Pop to Regional Mexican and beyond. The great thing about our relationship with NGL Collective is their ability to help bridge the gap for our artists to work with the biggest and best brands leveraging our full arsenal of assets and their world-class digital video platform,” said Victor Gonzalez, President, Universal Latin Music Entertainment.

For more information, please visit


About NGL Collective:

NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) through video across platforms in-language, in-culture and in-context. Decades before it was cool, understood or even acceptable to talk about the NGL majority that is driving growth in America, NGL Collective was dedicated to modernizing the way advertisers reach and engage New Generation Latinos. As the group who coined the term “New Generation Latino,” we know NGLs best and help advertisers connect with them in more ways than anyone through our end-to-end video content and media solutions delivered through our NGL Media and NGL Studios divisions.

About Universal Music Group:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

Universal Music Group is a Vivendi company. Find out more at: