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NGL Collective to Celebrate Hispanic Heritage Month with Cultural Celebration in Los Angeles

Festivities to include Hispanicize #UnidosTogether event, mitú’s 10th Anniversary and the Grand Opening of NGL + mitúStudios

Los Angeles, CA (October 7, 2022) — NGL Collective is set to close out Hispanic Heritage Month with a joint celebration of Hispanicize, mitú’s 10 year milestone and the grand opening of NGL + mitúStudios located in Los Angeles. The Hispanic Heritage Month celebration will take place on Friday, October 14th, kicking off with a virtual Hispanicize #UnidosTogether event at 12:00 p.m. Pacific Standard Time; 3:00 p.m. Eastern Standard Time leading into a cultural celebration for mitú’s 10th anniversary that evening at NGL + mitúStudios.

Both events are grounded by NGL Collective’s mission of being a force for good in the Latino community through diversity, empowerment, education, celebration and entertainment. NGL’s recent merger with mitú has solidified their position as the #1 Latinx Digital Media & Entertainment company in the U.S. providing advertisers with unprecedented opportunities to connect and engage in meaningful ways with the community across digital platforms.

“This year’s Hispanic Heritage Month celebration will be an unforgettable experience for the hundreds attending in real life and thousands more participating virtually,” said NGL Collective’s CEO & Founder, David Chitel. “The combination of Hispanize and mitu’s 10th anniversary, is the perfect way to acknowledge the community we serve, while providing our advertiser partners with a meaningful way to connect with our audience.”

Hispanicize is the largest virtual and IRL gathering of Latinx influencers, content creators, entrepreneurs, and media & entertainment innovators. Since adopting a virtual and IRL hybrid format, Hispanicize has attracted a growing audience of over 60,000 and is free to attend. Thousands are expected to tune in, coupled with hundreds who will have the opportunity to be live in-person for both Hispanicize and mitu’s 10th anniversary celebration. This year’s co-hosts are TV and Radio personalities Jessica Flores and Enrique Sapene; speakers include Actor, Writer & Director John Leguizamo, Actor Michael Peña, Grammy Winning and Golden Globe and Emmy-Nominated Actor & Recording Artist Anthony Ramos, Filmmaker Robert Rodriguez, Actor Melissa Barrera, Actor Auli’i Cravalho, Actor Lisette Olivera, Spotlight Dorado Finalist – Kid Ugly Jazmin Aguilar, Illustrator ‘Con Pollo’ Andrea Campos, Executive Director, EdSource Anne Vasquez, CEO & Founder of SUMA Wealth Beatriz Acevedo, Musical Artist Charlie Cruz, Comedian Danielle Perez, Poet & Singer Flaco Navaja, Restaurateur & Owner, Chicana:  Plant-Based Grub Jasmine Hernandez, Director of Social & Editorial Content, mitú Jessica Ruvalcaba, Spotlight Dorado Finalist – Lucha Noir Jesus Celaya, First Mexican-Born Woman in Space Kat Echazarreta, Spotlight Dorado Finalist – A History Of Sitting In Waiting Rooms Lorena Russi, McDonald’s Manager, Multicultural Strategy & Brand Engagement Luci Cabrera-Loos, Content Creator Luis Octavio, Chairman and CEO, Warner Bros. Discovery Sports Luis Silberwasser, Artist, Singer, Musician MKY, Musical Artist Paopao, Partner & Co-Founder, ModernMuze Zulay Henao and more to be confirmed.

“Celebrating ten years of mitú is a testament to the incredible community and audience connection our team has built through our brand and culture,” said Vanessa Vigil, Chief Brand Officer of NGL Collective.  “This celebration is also an opportunity to showcase our other brands such as crema, FIERCE, and Hispanic Kitchen in conjunction with the grand opening of mituStudios.” mitúStudios will open opportunities for Latino creatives to pursue projects and gain experience in areas they wouldn’t normally have access to.

Sponsors will have a multitude of opportunities to organically integrate into all of the festivities with on-site and virtual activations amplified by Hispanicize and its roster of Latinx influencers and Latino attendees. This year’s sponsors include Cadillac, Centrum, McDonald’s, Omnicom Media Group, Remy Martin, Walmart, Warner Bros. Discovery, and 23 and Me.

For sponsorship opportunities, please contact

To virtually attend Hispanicize on Friday, October 14th, register FREE at

The mitú 10th anniversary event will be by invitation only. To inquire about a press pass for either event, contact