U.S. HISPANIC MARKETER’S PROGRAMMATIC VIDEO ROADMAP

Posted in Industry News, Insights

The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many. According to the latest IAB Ad Spend Study, 69% of digital video ad spending — or nearly $6 billion dollars […]

WAKE UP AND SMELL THE CAFÉCITO, THE DESPACITO AND THE “TOTAL” U.S. HISPANIC MARKET

Posted in Industry News, Insights

  By David A. Chitel   Once upon a time, the U.S. Hispanic marketing model was a single-minded thing of beauty — a perfect, irrefutable story that went something like this. “Unless and until advertisers marketed to U.S. Hispanics in Spanish, they were missing out on tens of millions of under-served customers with over a […]

NGL STUDIOS IS LAUNCHING A MULTICULTURAL COMEDY CHANNEL FOR MILLENNIALS

Posted in NGL News

Aiming to reach an ever-growing population of multicultural millennials and viewers even younger, NGL Studios is expanding its original and branded content with an app and a new platform for comedy. Today, the company announced it’s launching a comedy video platform it’s calling “EOP Comedy: With Liberty and Comedy for All (with the EOP standing for Equal Opportunity). […]

LATINO VIDEO MARKETING COMPANY NGL STUDIOS JOINS THE NEWFRONTS WITH A FOCUS ON MULTICULTURAL IDENTITIES

Posted in NGL News

According to David Chitel, the CEO and founder of NGL Studios, 43 percent of millennials come from a multicultural background. To that end, Latino video marketing company NGL Studios is entering this year’s NewFronts presentations to show advertisers the different ways their branded content can connect with that generation. “This audience is a critically important sector of […]

ADWEEK: JOHN LEGUIZAMO’S BRANDED CONTENT STUDIO SPECIALIZES IN THE HISPANIC MARKET

Posted in NGL News

Specs: Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff What Branded content studio Where New York In response to the recent explosion in branded content firms, actor John Leguizamo and media veteran David Chitel in 2013 launched their own company, New Generation Latino Media (NGL). With the mission of […]

NGL MEDIA: THE LEADING HISPANIC PROGRAMMATIC PREMIUM VIDEO SUPPLIER

Posted in NGL News

NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, has become the leading Hispanic programmatic premium video supplier in the industry servicing Fortune 500 advertisers, DSPs and Agency Trading Desks alike. NGL Media’s proprietary technology implemented via direct-to-publisher relationships, is the foundation for its premium in-stream and […]

NGL MEDIA AND JOHN LEGUIZAMO LAUNCH FULL-SCALE PRODUCTION DIVISION, NGL STUDIOS

Posted in NGL News

NEW YORK, NY (March 1, 2016) – NGL Media, the leading Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios. Led by NGL Media’s Chief Creative Officer and established multi-platform director, Ben DeJesus, the NGL Studios in-house team […]

ANNOUNCING: LATINO VIDEO HUB

Posted in NGL News

NGL Media is excited to announce the launch of our in-house programmatic Latino Video Hub enabling us to create more Latino-endemic video inventory with premium distribution outlets than ever before.  Advertisers have more in-stream and custom video units through which to serve brand-sell ads and/or custom branded entertainment content.  Contact bleff@nglmedia.com for more information.

BRANDED ENTERTAINMENT PROGRAM: BUCHANAN’S

Posted in NGL News

NGL Media is pleased to be working with artists J. Alvarez, J’Martin, La Santa Cecilia and others as part of an original branded entertainment series called ‘Buchanan’s Viviendo A Lo Grande’. The program features artists’ personal successes, and the hard work it took to attain it while living life “A Lo Grande.”  In addition to identifying […]

NGL MEDIA ORIGINAL: WNGL NEWS

Posted in NGL News

WNGL News is an original Digital series created and produced by NGL Media in conjunction with actor, comedian, writer and producer, Yamil Piedra. The show is a satirical take on today’s headlines and pop culture from a Latino point of view (think Latino ‘Anchorman’ meets SNL’s Seth Meyers), often featuring special guest characters portrayed by Yamil himself. […]