Going beyond impressions to make consumer connections is what NGL Insights is all about, and it begins with reliable culturally sound first party data through advanced multicultural segmentation including but not limited to acculturation, cultural values, ethnicity, nativity and language preferences at home and for media. Coupled with NGL’s ability to survey its Hispanicize social influencer network and media platform for real-time insights, the level of depth, cultural diversity, precision and third party verification being offered by NGL Insights is un-matched in the Latinx space.
Audience Planning And Segmentation
NGL Insight’s on-demand audience planning and segmentation tool powered by ThinkNow ConneKt delivers highly accurate multicultural consumer data around which multi-dimensional Latinx personas can be created with over 1,000 consumer attributes.
NGL Social Influencer Panel
Leverage NGL’s 1900+ panel of digitally-connected Latinx influencers to conduct customized quantitative and qualitative surveys to gain key insights about your brand and target audience.
Content Effectiveness & Brand Lift Studies
Through partnerships with MetrixLab and Nielsen, NGL offers clients 3rd party accredited studies to measure branded content effectiveness for custom content campaigns and brand lift for media campaigns to assist clients in measuring ROI on campaigns with NGL.
NGL’s proprietary social A.I. plugs directly into Facebook, Instagram and other platforms providing forensic data points for brands interested in testing creative. Via a direct API integration, the technology gives advertisers the ability to do comprehensive creative A/B testing against effectiveness, copy, messaging, language preference and other key attributes spanning assets and audiences.