U.S. HISPANIC MARKETER’S PROGRAMMATIC VIDEO ROADMAP

Posted in Industry News, Insights

The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many. According to the latest IAB Ad Spend Study, 69% of digital video ad spending — or nearly $6 billion dollars […]

WAKE UP AND SMELL THE CAFÉCITO, THE DESPACITO AND THE “TOTAL” U.S. HISPANIC MARKET

Posted in Industry News, Insights

  By David A. Chitel   Once upon a time, the U.S. Hispanic marketing model was a single-minded thing of beauty — a perfect, irrefutable story that went something like this. “Unless and until advertisers marketed to U.S. Hispanics in Spanish, they were missing out on tens of millions of under-served customers with over a […]