U.S. HISPANIC MARKETER’S PROGRAMMATIC VIDEO ROADMAP
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many. According to the latest IAB Ad Spend Study, 69% of digital video ad spending — or nearly $6 billion dollars […]