A company forged from a pioneering entrepreneurial spirit that today is a leading digital media and entertainment company super-serving the US Latinx marketplace.
With seasoned industry leaders at the helm, our collective is made up of four distinct business pillars, each with distinct power in its purpose, giving advertisers access to the Latinx audience across platforms. Whether operating independently or working synergistically together in unison for our advertiser partners, NGL Collective offers brands the power of personalization ushered in by a new era of Latinx intelligence, technology and influence.
Welcome to your Latinx collective – NGL Collective.
New Generation Latinx (NGLs)
Today’s Latinx audience is an ever-evolving massive sector of the U.S. population that is 55 million strong and showing no signs of slowing down. Once fueled primarily by immigration, it’s U.S.-born Latinx who are now driving the majority of growth. Combined with foreign-born Latinx who have lived in the U.S. for decades and those who are recent arrivals, the Latinx experience in America spans a wider spectrum of language preferences, generations, and cultural skews than ever before. Here at NGL Collective, we refer to today’s U.S. Hispanic audience as “New Generation Latinx,” or NGLs
Exclusive high-impact third party-verified Latino video inventory across premium outlets. Platform spans desktop, mobile, social, OTT and linear TV, accessible directly or programmatically.
Award-winning branded entertainment programs created and produced by our in-house team featuring A-list celebrity and influencer talent. Turn-key digital distribution leveraging NGLs proprietary video platform.
New Generation Latinos have been central to my personal and professional life for over 20 years. In 2001 I created one of the first Latino social networking communities, iCaramba.com. I continued my work in the space over the next 5 years launching LatCom Communications and growing it into a leading 360 media and entertainment company helping Fortune 500’s reach New Generation Latinos through live events, magazines, digital and original content. In 2006, I sold LatCom to Batanga Media (now VIX).
Concurrently, I founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences (including the first ever TEDx Latino event) and fielding innovative research studies focused on the NGL audience.
Being the father of two New Generation Latino sons has only deepened my connection to NGL's mission of refreshing the narrative in the Latino media and entertainment space, while shining a positive light on our community.
I've been an entrepreneur for the last 15 years, the last 7 of which I've spent working in the U.S. Hispanic market. I've always had a passion for working with media outlets that leverage innovative approaches and technology to create platforms that help to elevate the voice of under-represented communities. The Hispanic market is a complex market consisting of so many different stories that deserve to be told. At NGL Collective we pride ourselves in helping to weave advertising partners into the telling of those stories in authentic ways that celebrate this multi-faceted market. It's important to acknowledge the ways in which the Hispanic experience in the U.S. is a diverse one, and that for brands to reach this audience effectively, they cannot look for a one-size-fits-all approach. This is why it’s important that a company like NGL Collective exists. We help brands develop a multi-pronged marketing strategy that navigates the nuances of the Hispanic market and reaches their target audience effectively in all the places and all the ways they are consuming video.
I've spent more than 15 years as a director and producer in the U.S. Hispanic, urban, and youth markets. As an award-winning documentary filmmaker, music video veteran, and episodic TV director, I've been at the helm of 100+ hours of content, including television shows, commercial work, and digital content. My content on YouTube alone has reached over 750 million views. Working in Hispanic media allows me to bring my own cultural experiences and nuances to content that I love to create. For me, each new project represents an exciting challenge on how to reach the Latino market in a more effective and innovative way. Today’s consumers and viewers are savvier and more diverse than ever. NGL Collective has made it our mission to never stop innovating—by creating content and media solutions that resonate with audiences everywhere. Our team's passion, sensibility, and experience has prepared us well for the latest evolution in Hispanic and multicultural media. We live and breathe the New Generation Latino experience. For us, it’s not about the latest catchphrase or industry jargon—it’s about authenticity and capturing the cultural experience of what it means to be a Latino in today’s world.
Multi-faceted performer and Emmy Award winner John Leguizamo’s notable career defies categorization. Possessing boundless energy and creativity, Leguizamo’s work spans the genres of film, theatre, television, literature and beyond.
As writer and performer, Leguizamo created the Off-Broadway sensation Mambo Mouth, in which he portrayed seven different characters (Obie, Outer Critics Circle, Vanguardia Awards). His second one-man show Spic-O-Ramaenjoyed extended sold-out runs in Chicago and New York (Dramatists’ Guild Hull-Warriner Award for Best American Play, Lucille Lortel Outstanding Achievement Award for Best Broadway Performance, Drama Desk Award for Best Solo Performance). His third solo show Freak completed a successful run on Broadway in 1998. A special presentation of Freak, directed by Spike Lee, aired on HBO (Emmy Award for Outstanding Performance in a Variety or Music Program and nomination for Outstanding Variety, Music or Comedy Special). In Fall 2001 Leguizamo returned to Broadway with Sexaholix…a Love Story, directed by Peter Askin (Outer Critics Circle Award nomination for “Outstanding Solo Performance” and Tony Award nomination for Best Special Theatrical Performance). Sexaholixaired as an HBO Special in Spring 2002 and toured widely. Other stage credits: A Midsummer Night’s Dream and La Puta Vida at the New York Shakespeare Festival and Parting Gestures at INTAR. Presently, Leguizamo delights younger fans as the voice of Syd in each of the Ice Age movies.
He has been seen in countless films including Love in the Time of Cholera opposite Javier Bardem and Benjamin Bratt, The Happening opposite Mark Wahlberg, Righteous Kill opposite Robert Deniro and Al Pacino, The Babysittersopposite Cynthia Nixon and The Take opposite Rosie Perez as well as Miracle at St. Anna, Land of the Dead, The Groomsmen, Lies & Alibis, Assault on Precinct 13, Sueno, Spin, Moulin Rouge, Summer of Sam, King of the Jungle, Spawn, William Shakespeare’s Romeo + Juliet, Dr. Doolittle, Carlito’s Way and Casualties of War.
John recently returned to Broadway with his latest one-man show Latin History For Morons, inspired by the near total absence of Latinos in his son’s American history class. In LHFM John embarks on a frenzied search to find a Latin hero for his son’s school project.
NGL Collective is John’s second venture in partnership with CEO, David Chitel. Their first company, iCaramba.com (later LatCom Communications) was sold to Batanga Media in 2006.
I am a 20+ year media industry veteran who has led sales teams at top Hispanic media companies, most recently NBC Universal. I consider myself a thought leader and entrepreneur who has spent much of my time establishing the value and definition of the U.S. Hispanic bicultural and modern Latino audience, including the launch of Mun2, one of the first English language TV networks for this audience. NGL Collective plays an important part in providing access to the Hispanic marketplace in ways that the traditional media companies don’t. NGL’s approach to the market is unique in that we use many outlets to reach the fragmented Latinx market, instead of fighting upstream to draw those millions to one particular digital location. And when we add our targeting and data capabilities, advertisers hit the mark with very little waste.
I've worked in the Hispanic Digital Advertising Industry for more than 18 years, holding executive positions at several top Corporations including Telefonica, Microsoft Digital Advertising/ Ybrant Digital and Grupo Clarin / Medula. Over this timeframe I've been able to develop a unique profile, combining deep knowledge of both the Latam and U.S. Hispanic Market, working with both publishers and advertisers to develop high level strategy.
The diversity of ethnicities within the Hispanic market makes it challenging to reach this population in the right environment and using the right tactics. I've always welcomed this challenge and feel that I can add a lot of value in finding the right approach for publishers and brands to take advantage of this $3B opportunity.
I'm excited to be a part of NGL Collective, a top player in the U.S. Hispanic market with a diverse offering that really focuses on creating value by developing specific solutions for each client. NGL has a clear long term vision for how we want to be positioned in the market, and a talented team to get there in the future. I'm excited about continuing my career at NGL, learning from so many talented people and adding my own value from past experience to help take the organization to the next level.
A seasoned marketer and communicator, John brings over 20 years of insights and experience in developing and executing strategic and innovative multi-platform campaigns for blue-chip brand partners. Previously at NBCUniversal, he held a VP position with the network partnerships team at Telemundo Enterprises where he oversaw the programming genres of both Reality and Tentpole Specials for four years before being tapped to help create a partnerships team to work across the entire NBC network portfolio. Prior to NBCU, John worked as a General Market Account Director at Walton Isaacson, was the Director of Integrated Marketing at VIACOM’s MTV TR3s where he helped relaunch the cable channel for young urban bilinguals and began his career by honing his marketing acumen at The Bravo Group for over a decade, where he held multiple account management posts and formed their department of Business Management.
John has built best-practice initiatives in the Banking, QSR, Auto, Government, CPG, Pharma, Telecomm, Insurance and Retail industries for blue chip clients such as AXE, Lexus, Mazda, Banco Popular, State Farm, T-Mobile, McDonald’s, The New York Times, Samsung and Target just to name a few. John has been recognized with marketing awards from Telemundo Enterprises for his work on AT&T, Coca-Cola and Gain, a Gold Ex Award for the AXE One Night Only experiential music program and a Gold Effie and 4A’s Multicultural O’Toole Award for his work with The U.S. Postal Service.
An east-coast native, John lives the U.S. bi-cultural Hispanic experience first hand. Fluent in Spanish, he has roots that extend to both Puerto Rico and Costa Rica. He received his Marketing BBA from the accredited Hagan School of Business at Iona College in Westchester, New York where he also attended grad school specializing in both Corporate Communications and Public Relations and where he held posts as a former Director of Undergraduate Admissions along with holding a Board of Directors seat with their Alumni Association.
I have been in the media industry for over 18+ years having held positions in both agency and sales roles. I started off my career working at Mindshare as an Assistant Media Buyer and working my way up the ranks to become an Associate Media Director working on several accounts during my tenure at the agency. After spending 10 years working on the agency side of the business, I then made the move to work in a sales capacity as an Account Executive at BET Networks for 3 years and most recently working at Univision as a Multiplatform Account Executive selling cross-channel marketing opportunities in linear, digital, social and integrated media programs. Throughout my career I have had a passion in working in Multicultural media and I am excited to continue my career with the talented team at NGL Collective.
NGL Collective provides an opportunity to evolve within the industry with the ability to capture a highly desired audience segment in the young U.S. Hispanic population. With the LatinX audience growing within the U.S. it is critical for advertisers to tap into NGL’s offerings in the Hispanic marketplace to reach a fragmented audience rather than relying on traditional media companies. NGL’s refreshed and modern approach to reaching Latinos through data and targeting capabilities has put us in the forefront of effectively communicating to our target audience in all places they consume video across multiple platforms.
I have been in the media world for over 15 years getting my start on the agency side in Chicago working across major brands in multiple verticals. After being given the opportunity to lead digital planning I left the agency side to dive in feet first to the digital publisher world getting my start in account management. More than 10+ years ago I shifted my focus to sales and have been specializing in the US Hispanic marketplace for over 6 years.
My passion in my professional life is being able to help connect brands with their Latino audiences in ways that matter and are truly impactful. NGL Collective allows me to have a career with purpose as they are revolutionizing the way advertisers are speaking to their Latinx consumers.
I have over 20 years experience in media, 8 of which have been with leading Hispanic publishers. I consider myself a thought leader on issues related to digital and social media. The world of Hispanic media is enjoyable to me as it provides a close knit advertising community and less cluttered space than the general market. No other Hispanic media company can offer the range of solutions in the way we do – from custom video with multiple distribution points to programmatic media on digital and TV. We have solutions for any brand looking to target this multifaceted demographic. It feels good to be a part of NGL Collective, a place that is committed to representing a diverse group of Latinos here in the US. Because NGLC isn’t affiliated with a broadcasting company or publisher, we have the freedom to be in every sandbox – so come play with us!
I'm a 10-year content producer in the U.S. Hispanic market, with a focus on branded content and documentary work. I love the vibrant energy and forward movement in Hispanic media, especially now in this time of evolving technology. The market has evolved too. There’s an opportunity to create authentic and refreshing content for an audience that’s savvier and more diverse than ever before. We’re in a time of exciting change for American culture. At NGL Collective, it’s our mission to ensure that the Latino media and entertainment narrative is keeping up with that change. Our team brings unique insights, pioneering experience, and a refreshing approach to reaching today’s New Gen Latinos in authentic and impactful ways. Our insights—into the past, present, and future of the Latino market, our diverse capabilities, and our flexibility in adapting to the varied needs of our clients—make us a unique partner. We’re nimble, we’re innovative, we’re dedicated to serving this dynamic market—and we’re pretty fun to work with, too!
I've worked for more than 15 years creating Latino content for numerous brands, helping them to connect with the community. I enjoy working in Hispanic media because it represents who I am. My work with NGL Collective and the stories we tell represent many of my dreams, my stories and my experience as a Latino living in the U.S. It's important to project what it means to be a Latino, to represent our culture and our voice. Although we share a language, we Latinos come from different countries, backgrounds, beliefs and traditions. Because of this, many companies struggle with how to connect with Latinos living in the U.S.A. NGL Collective understands the diversity of New Generation Latinos and specializes in finding ways to reach them.
I’m a U.S. Hispanic media professional with 5+ years experience as a Client Services Manager and Brand Solutions Director. Previously I worked at Vix (Batanga), working with different brands and agencies to ensure program elements are executed efficiently and all client goals are met. I have experience in managing digital programs that feature all types of media, including high-impact video solutions and custom branded content. Being Hispanic myself, I understand the trends and the lifestyle of this audience that brands want to reach. With the buying power of the Hispanic market and the rate that the Hispanic population is growing in the U.S., we are here to stay. It will always be important to reach the U.S. Hispanic Consumer with culturally relevant content. NGL is the expert in creating this content in-language, in-culture and in-context while also having a wide range of distribution solutions. Working with NGL gives me the opportunity to grow and adapt professionally the same way the U.S. Hispanic market is growing and changing every day. I’m excited to help brands understand the importance and benefits of marketing to the U.S. Hispanic consumer through NGL solutions.
I'm a proactive ambassador of Latino culture with 12 years of experience in the U.S. Hispanic digital market working with agencies, sales and ad ops teams to deliver results for clients. Being Hispanic myself, I am proud to work in this market. It’s inspiring to see how much has been accomplished. We’ve evolved from a minority segment to a population with $1.7 trillion in purchasing power. It’s exciting to be part of this community and contribute to its growth and development. NGL Collective understands the complexity the of Latino audience—that it's not only about language, but also about a diverse mix of cultures and backgrounds, an audience that is constantly looking for content that connects them with their roots. NGL Collective is unique because we really understand this multifaceted and constantly evolving audience. Our refreshed approach helps advertisers make sense of this complicated landscape and reach their audience through all the types of media they consume.
I've had the pleasure of working in the Hispanic digital media industry for over 10 years. I started at Univision where I worked on the digital team focusing on helping to build out the programmatic offering as a media strategist. From there I moved over to Medula networks where I ran programmatic sales for 5 years.
As a Mexican American I feel especially passionate about evangelizing the Hispanic consumer to advertisers. It is important to me that advertisers recognize the value of our market and us as consumers. There is no better way to connect with Latinos then through video, and NGL is the perfect partner to help do so as the leader in the U.S. Hispanic video space. This is why I'm so happy to be part of the NGL family.
I've worked in the Hispanic market for close to 10 years. For the last 5 I have worked with Grupo Clarin and Medula network, where I was Head of Media Buying.
Over the years I've built some important relationships working in the Hispanic Market where I've been able to connect with others who share my passion for moving the industry forward. As the Hispanic market continues to grow, it is important that those of us working in the market serve as communicators, to express the importance of this audience. It is also important that we keep pace with the fast growth of technology, and are prepared to incorporate it into what we do.
In my opinion NGL plays a very important role in this. We cover the total Hispanic Market, incorporating the most recent technology along the way. This is a key component of why this company has been and will continue to be successful.
I’m proud to be a part of the NGL team. I enjoy working with great teams of qualified people with high levels of expertise, innovative thinking, and connections to diverse audiences that allow us to provide our publishers with unique value that only NGL can offer them.